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Managing a Google Adwords pay per click can be a major challenge in itself. In previous blogs I’ve covered the ins and out of adwords management and talked extensively on how a combination of great management and keyword selection can create a winning pay per click campaign. But no matter how good your account management skills are, if your ads suck, your campaign is dead in the water. Creating the perfect PPC text ad is an art in itself. First off, you must follow the rules. Google Adwords follow some strict limitations. There are a limited number of characters allowed … Continue reading →

You’ve heard of them, Twitter, Facebook, LinkedIn, and the countless other social networking sites, but are your benefiting from social media? Social media is a easy, affordable and effective way to market your business. According to a recent study more than 68% of internet users are active on at least one form of a social networking site! Social networking sites allow you to interact directly with customers to get a better idea on what they want. Social networking users are always looking for interaction with other people, especially if you offer a product or service relevant to them. Social Media … Continue reading →

On Thursday October 7, at the Venue of Scottsdale, the Biz Bash 2010 event helped raise more than $100,000 for HopeKids. This event brought together more than 600 guests for music, dancing and a silent auction. The silent auction allowed people to bid on various products and services offered from their favorite local Arizona businesses. Netwirks was proud to offer (1) website redesign to this silent auction and help support this cause to benefit HopeKids. For photos and more information on the recent 2010 Biz Bash or the upcoming 2011 Biz Bash event, visit bizbash.org/az.

Anyone else notice the Google Maps Update when searching for a product/service in a particular city? Yup, when you do that particular Google search, the map is justified right and we see some locally optimized businesses listed to the left, above the organic section of the search results. Notice how it is taking up even more of that first page on local searches. What is Google’s motive? What will this update’s affect be on PPC? How will this affect current organic rankings? Believe it or not, this is a HUGE step in the right direction….. It promotes legitimacy and trust, … Continue reading →

Pay Per Click ad campaigns can be an effective and quick way to generate leads for your business and bring traffic to your site. Tools such as Google Adwords are increasing in popularity and make managing, researching and planning a Pay Per Click ad campaign available to more and more people. While these services are readily available to anyone, running an effective pay per click campaign requires knowledge and experience beyond he novice user. Its important to plan and research your campaigns, keywords and audience before launching a new ppc campaign. Effective campaigns also require direct management and adaptation to … Continue reading →

A new wallpaper has arrived for you Netwirks clients and supporters! This colorful wallpaper will brighten up any desktop and remind you just how awesome we are! The wallpaper comes in various sizes to fit all popular screen resolutions including 800×600, 1024×768, 1280×1024, 1600×1200, 1920 x 1080.

Before investing in services from an SEO company you should be aware of the goals you are trying to attain and the audience you are trying to reach. Here are some quick pros and cons of both types of SEO. Local SEO Focused on your local cities, counties, states Pros Less competitive Less expensive Better quality leads from local buyers Quicker results Cons No national exposure Less overall website traffic Rank for fewer keyword phrases National SEO Focused on your country and global searches Pros Increased overall website traffic Great for marketing a shopping cart of other ex-commerce related website … Continue reading →

Small business in Phoenix? Large business in Phoenix? Working out of a home office, or out of a corporate office, it doesn’t matter where you’re at, Internet Marketing is essential for every business today. Whether you are in Scottsdale, Glendale, or Phoenix, you need to be online as well. Some of you might already have a website, or a web page some where. I say some where because unless you have a killer offline marketing campaign that is directing major traffic to your site, there is a good chance that some where feels like no where. This is where search … Continue reading →

The internet is a powerful marketing tool. In as little as one click, you can turn prospects into sales, driving up revenue from an actual physical business location. You can become an information super center, and brand yourself or your company as the experts in your particular field. Keeping your name in front of your prospects helps with conversion rates by making prospects feel more comfortable with your business. There are literally hundreds if not thousands of ways for the internet to help your business. So why not get started? First off, the question I ask every single one of … Continue reading →

Search for a local business on Google, and I bet you the first thing you see are those pesky Sponsored Links. Only about 20% of searches ever click on those links. Just because your business is paying to be there, maybe more than another business, doesn’t mean that you are more relevant than other sites I might find on my search. That’s most searches mind frame. A huge mistake I see a lot of small businesses make is to advertise with Google AdWords, and Optimize their websites for Google and Bing and the other search engines, but they simply ignore … Continue reading →