Blog

One question I receive quite often is “Should I be advertising on Facebook?” My answer is usually “no.” Before I continue, keep in mind the reasoning behind my response: We work with clients that are primarily interested in leads, not building awareness. With AdWords averaging a click through rate of 2% and Facebook Ads at a substantially lower 0.051%, quick results are clearly better found through Google. As I’ll expand on more below, Google AdWords (loosely referred to as “pay per click”/”PPC”) provides a platform for advertisers that is better suited for businesses with the need for leads. Here’s some … Continue reading →

If you’re a web developer, you’re likely already familiar with Chrome extensions like Firebug, SEO for Chrome, Mozbar and so on. However, I recently discovered a handfull of hidden treasures in the Chrome Web Store that you may not know about. 1. WhatFont This is an incredibly helpful tool. You can do almost the same thing (with the exception of source info) with Firebug, but you might still have to do a bit of digging through code. WhatFont is much easier, faster, and intuitive. 2. PageRank Status All the other developer I mentioned will basically tell you the same thing, … Continue reading →

Whether you like it or not, both positive and negative reviews are a part of every business. It’s the way you handle and act on these reviews that make your business shine. Are you frustrated with a negative review posted online about your business? Don’t worry. Follow these steps to turn your negative review into something positive. 1) Locate Negative Reviews Using a search engine of your choosing, type “(business name)” and “(business name) reviews” in to the search field. Scan both the first and second pages of the search results to identify and note any negative reviews that can … Continue reading →

When planning for search engine marketing, keyword research is often a necessary but difficult task we are faced with as both an advertiser and a business. It is a crucial step in getting the most out of your marketing dollar. The more money you make from keywords, the more money you can invest in keywords. Follow these awesome keyword research tips below to learn and perhaps reinforce what you already know. One Tool To Rule Them All Google’s Keyword Tool (https://adwords.google.com/o/Targeting/Explorer) is a powerful and extremely popular tool to help businesses explore and analyze keyword phrases that are relevant to … Continue reading →

Most companies that have a website have no clue, nor any idea how their site is put on the search engines. It’s the words that count, originality of the content taken in consideration and keywords enriched that make a difference. Whether you’re manually submitted (archaic) or auto crawled (hip), you want to be relevant to both the searcher and the search engine. You want spiders to crawl on you… on your site that is. “Domestic results, however, are a different story. Yahoo! still managed to hold on to the silver medal with 9.74%, while Bing was trailing ever-so-close behind at 9.03%. Shockingly, … Continue reading →

Getting people to share your content with their friends — also called creating a “buzz” — is nearly impossible if you only post about upcoming deals or specials. It’s also hard to get more followers this way. Developing companies have a hard time getting past this because of one reason: people are there to be social, not to be sold. Here are 3 tips for making social media content engaging and sharable: 1) Watch Your Social Language People use speech styles as a short cut to determine everything about each other and writing is no exception. This means that the … Continue reading →

Having trouble getting online leads for your business? There are many different methods you can use online, from smart SEO to Local Map Optimization and Pay Per Click. All these methods work in their own way, but if you’re a business looking to target specific geographic areas, products or industries, lead sites may be the solution for you. Lead Sites for Your Business For a small business in a competitive market, getting top search engine placement can be a challenge, especially in markets where you compete with big chains or dominant local business. Good SEO is a great place to … Continue reading →

While digging around on the internet, I stumbled across some very interesting facts and statistics (About Internet Marketing, SEO, and Pay Per Click) that I would like to share. I hope this information sheds some light on any non-believers out there. Enjoy and stay tuned… *** Facts and Statistics shown are subject to change or variation. This information is presented as a general knowledge base for consumers and small business owners. Thank you for your understanding.

Communicate With Your Customers We all have thoughts that we would like to voice. Whether it is for our business, information on something and opinion in some form. It is not just about writing your opinion, but making sure that what you have written is noticed, and in turns helps you accomplish your business or personal goals. In today’s world where Internet is a dominant factor or your loyal companion in everyday life, you can achieve your goals through ‘blogs’. Blogs in the main website can help your website get noticed, and in technical terms, get a higher ranking through … Continue reading →

In today’s highly branded world it can be challenge to find new customers for your products. With so many highly branded products and product lines, advertising campaigns for small businesses and new product launches can have a tough time competing with big budget branding campaigns in traditional print and media advertising. However new research from Google shows that more than half of all potential customers search the internet before seeking out a known brand for a product. Ensuring your site has the right SEO to show on the first page of results will help you get more sales and drive … Continue reading →