by admin on August 12, 2010
Small business in Phoenix? Large business in Phoenix? Working out of a home office, or out of a corporate office, it doesn’t matter where you’re at, Internet Marketing is essential for every business today. Whether you are in Scottsdale, Glendale, or Phoenix, you need to be online as well. Some of you might already have a website, or a web page some where. I say some where because unless you have a killer offline marketing campaign that is directing major traffic to your site, there is a good chance that some where feels like no where.
This is where search engine optimization becomes a crucial element in producing results for your business. If you’ve bought a web page, or your nephew built you one, if you aren’t coming up on the search engines then it doesn’t matter if you spent $50 or $5000, it’s not doing you any real good. Any business in Phoenix needs to understand the importance of Search Engine Optimization, and how it will improve ROI, Sales, and visibility.
Imagine the internet as a roadway. There are literally billions of streets all over the world. Search engines are like the road maps, you ask them where certain things are, like Mexican Food in Phoenix, and they guide you where you want to be. If your business isn’t on the map, I hope you gave all your prospects really good directions. Then the problem arises of capturing leads from people you haven’t ever seen or spoke with. How do they find you?
Phoenix businesses that feel like they’re not stacking up to their competition, need to enlist the services of a great SEO company. Dealing with online issues for business people who aren’t tech savvy, and even those that are, can often become an overwhelming experience, and some times even frightening. Here at Netwirks, we are conveniently located in Phoenix, and we do everything we can to ensure that you get the results you are looking for. Call or click for a free website evaluation, and we will set you up with one of our Marketing Consultants to discuss the best possible direction you can take.
by admin on August 11, 2010
The internet is a powerful marketing tool. In as little as one click, you can turn prospects into sales, driving up revenue from an actual physical business location. You can become an information super center, and brand yourself or your company as the experts in your particular field. Keeping your name in front of your prospects helps with conversion rates by making prospects feel more comfortable with your business. There are literally hundreds if not thousands of ways for the internet to help your business. So why not get started?
First off, the question I ask every single one of my clients is “What do you want your web presence to do for you?” The top responses, “I want to get leads”, “I want to get sales”, and “I want people to think of me first”. These are all typical responses that I’m sure every developer and internet marketing company receive when asking that question. Let’s delve a little deeper than the obvious though. How can I know that having a website will produce these things for my business?
Every business is different, and every internet marketing strategy should also be different. There is no cookie cutter, turn-key, one size fits all internet marketing campaign. With the amount of traffic, and consumers now using the internet, your strategy absolutely needs to be catered specifically to your business. A business that wants to sell shoe cleaner online, will have a completely different marketing strategy than say a Tile and Stone masonry business. The target market is different, the ROI per click is different, and everything about these 2 strategies needs to be different.
That being said, every company needs to look at the cost benefit analysis of actually being on the web. Nowadays, it seems like everyone and their brother are making money in one way or another on the web. Contact us now an we will put you in touch with one of our Internet Marketing Specialists who can help you develop a unique strategy specifically for your goals and ambitions online.
by admin on July 28, 2010
Search for a local business on Google, and I bet you the first thing you see are those pesky Sponsored Links. Only about 20% of searches ever click on those links. Just because your business is paying to be there, maybe more than another business, doesn’t mean that you are more relevant than other sites I might find on my search. That’s most searches mind frame. A huge mistake I see a lot of small businesses make is to advertise with Google AdWords, and Optimize their websites for Google and Bing and the other search engines, but they simply ignore Google Places. If you look just below the Sponsored Links section, if you are searching for a local business or service, there is a map. On this map, there are businesses listed. Now I’m just guessing that you would want your business on that map when relevant search queries are submitted. So, why the heck are business owners ignoring this absolutely free service that Google and Bing and Yahoo all offer?!
When I’m looking for services in Phoenix, like holistic medicine, or Buddhist meditation centers, yes I have a high stress job so I meditate, deal with it, when I type those search queries into Google or Bing with a local Phoenix Geo attached to them, the first thing I check out is the map. Whats close? Is it easy to get to? Do I know the hood its in? I can instantly get directions from anywhere, I can see business hours, and figure out whether or not I need to bring cash or if they accept my Diners Card. This is an awesome tool for local business owners. Google allows you to add nearly as much information as you want to describe your business. And hey, if you can’t do that on your own, maybe you are in the wrong business!
by Ryan Patamia on June 1, 2010
Search engine optimization is a powerful marketing tool. However, just getting a visitor to your website is only half the battle. To properly convert your website visitor to a customer you need to hook them with a great deal. With so many companies and websites out there, what’s going to make your company stand out amongst the rest and get your website visitor to contact you. Try putting one of the offers below on your website for a short period of time and see if they generate email leads or phone calls:
1) Offer something for free. Website visitors love to see that they can get something for free. If it doesn’t persuade them right away they will at least contact your place of business to get more information. If your product or service is that good, there’s a good chance that the customer will refer a friend or family and even make another purchase at full price in the future.
2) Offer a percentage off a product or service for a limited time. People no longer brag about how much they spent on something. Nowadays, you’ll hear about how much money someone has saved. Saving money equals smart shopping.
3) Offer a package deal. People want to save both time and money. A package of your product or service can accomplish both of those things. Packages will make things easier for both the customer and company once the sale has been completed.
4) What makes your product/service different? If deals aren’t your thing, then at least tell the web visitor what makes your product or service different than the other brands they have run across while doing their online research. Tell them about the quality service they will receive. Inform them of the beautiful design and hard work to create the masterpiece product you have made available to the public.
These are but a few of the great offers that I don’t see enough of on the internet. Try them on temporarily and find the deal thats right for your customer and your business. It doesn’t have to be permanent. Again, if deals and offers aren’t your thing I recommend at least checking out your competition’s websites to see why they are doing so successful. I guarantee there’s a deal or call to action somewhere on their home page. Go ahead, give them the challenge.
by Jim Patamia on April 13, 2010
Because We Care. Netwirks has Tested, Approved, and Compiled a list of FREE 3rd party applications that we strongly recommend to all of our visitors and clients. These applications will ensure that your personal and/or business computers stay Safe, Secure, and Stable. While this information helps us maintain our Reputation, it helps you maintain a Peace of Mind, and that doesn’t have to break your budget…
Anti-Virus
AVG Free Edition 9.0
Avast
Panda Cloud
Spyware/Threat Removal
Malwarebytes’ Anti-Malware
TrendMicro Hijack This
Secure Web Browsing
Mozilla Firefox 3.6
Google Chrome
Other Applications
Download.com (CNET)
Have a recommendation? Let us know, thank you in advance.
by Jim Patamia on February 20, 2010
Netwirks contributes to the design and marketing of the His & Hers Luxury Experience in Scottsdale, AZ. If you would like to see first hand what we did to increase the visibility of the website, contact us today.
by Jim Patamia on January 6, 2010
Visit the media page of our website and scroll down to the bottom of the page to view and download our latest Netwirks wallpaper. If you would like to request or submit a custom wallpaper contact us today.
by Ryan Jones on December 8, 2009
These days, everything seems to revolved or “streamed” by, from, to or through the web. The social media hubs are what compliments “getting the word out to your consumer”. Big and small, these companies and brands have begun using social media platforms to help market their merchandise or an offered service.
Social media uses many different forms like internet forums, web and social blogs, wikis, podcasts as well as picture and video. Social media has a different take in budget for the company as well as an easier way to reach out directly to your specific customer.
Social media has taken the reins as presenting a “fresh” direction of marketing by allowing these companies to talk with their consumers, as opposed to talking at them.
Harness this tool of these Social Media pages and use it to point your potential leads to your enticing site.
To advertise, or not to advertise….That is the question.
by Jim Patamia on December 8, 2009
In today’s society, people are in a constant search to make life easier and more convenient. You’d be surprised how that can carry over into the Marketing and Internet world too. Minimal is In, and it plans on sticking around for a while. Ever been to a website and get scared away from either too much text, images, or content crammed on the page?
Don’t be afraid to let your website breathe…..
Less is More, more effective. Engage Them! Let all audiences and age groups be able to easily view and comfortably navigate around your website. Give them the convenience of staying on your site instead of scaring them away. Keep it Simple! You can still get fancy and be creative, but prioritize Function over Form. It took myself a while to digest that phrase, but it certainly has helped me to develop skills beyond my expectations.
And “No” you’re not Stupid, but it does grab your attention…
by Ryan Patamia on December 7, 2009
Anchor text is defined by Wikipedia as the visible, clickable text in a link on a web page. I feel it’s worth talking about and hope that other developers and seo companies can integrate this powerful seo technique into their development.
Typical link usage. Most web developers seem to want to use the company name or the website domain as the linkable text, which is good but has so much more potential than that. Its is one of the reasons why its becoming tougher and tougher to find relative websites relating to their product or service they are searching for. If the web page is well designed and optimized there’s really no need to strengthen a search for the company name. In some cases you may be competing against other companies in your industry using a similar company name, especially on a national level. In such a case, using the company name as the anchor text is justifiable.
The power of anchor text. Instead of using the company name or domain name try using a keyword string relating to the company’s website your linking to. We’ll use Netwirks for example. Instead of using “Netwirks LLC” or “www.netwirks.com” as the linkable text I’m going to use internet marketing phoenix or web advertising phoenix as the anchor (linkable) text. Because the Netwirks website is well designed and optimized, we already rank for keyword search “netwirks.” By setting my anchor text to internet marketing phoenix and linking to the Netwirks website I’m telling the search engines that the company Netwirks is related to the internet marketing industry in Phoenix, AZ. Hence when people do a search for this keyword string or something similar to, there’s a greater chance that our website will present itself to the viewer.
Some of you may already practice this and I love to see it when its used. Some of you may not and I hope you have learned something new. I feel it is our responsibility as website developers to share good web practices with each other and make it easier for the web searcher to find a website relating to the product and service they’re searching for. 
