One question I receive quite often is “Should I be advertising on Facebook?” My answer is usually “no.” Before I continue, keep in mind the reasoning behind my response: We work with clients that are primarily interested in leads, not building awareness. With AdWords averaging a click through rate of 2% and Facebook Ads at a substantially lower 0.051%, quick results are clearly better found through Google. As I’ll expand on more below, Google AdWords (loosely referred to as “pay per click”/”PPC”) provides a platform for advertisers that is better suited for businesses with the need for leads. Here’s some … Continue reading →

If you’re a web developer, you’re likely already familiar with Chrome extensions like Firebug, SEO for Chrome, Mozbar and so on. However, I recently discovered a handfull of hidden treasures in the Chrome Web Store that you may not know about. 1. WhatFont This is an incredibly helpful tool. You can do almost the same thing (with the exception of source info) with Firebug, but you might still have to do a bit of digging through code. WhatFont is much easier, faster, and intuitive. 2. PageRank Status All the other developer I mentioned will basically tell you the same thing, … Continue reading →

Getting people to share your content with their friends — also called creating a “buzz” — is nearly impossible if you only post about upcoming deals or specials. It’s also hard to get more followers this way. Developing companies have a hard time getting past this because of one reason: people are there to be social, not to be sold. Here are 3 tips for making social media content engaging and sharable: 1) Watch Your Social Language People use speech styles as a short cut to determine everything about each other and writing is no exception. This means that the … Continue reading →