Having trouble getting online leads for your business? There are many different methods you can use online, from smart SEO to Local Map Optimization and Pay Per Click. All these methods work in their own way, but if you’re a business looking to target specific geographic areas, products or industries, lead sites may be the solution for you. Lead Sites for Your Business For a small business in a competitive market, getting top search engine placement can be a challenge, especially in markets where you compete with big chains or dominant local business. Good SEO is a great place to … Continue reading →

In today’s highly branded world it can be challenge to find new customers for your products. With so many highly branded products and product lines, advertising campaigns for small businesses and new product launches can have a tough time competing with big budget branding campaigns in traditional print and media advertising. However new research from Google shows that more than half of all potential customers search the internet before seeking out a known brand for a product. Ensuring your site has the right SEO to show on the first page of results will help you get more sales and drive … Continue reading →

Managing a Google Adwords pay per click can be a major challenge in itself. In previous blogs I’ve covered the ins and out of adwords management and talked extensively on how a combination of great management and keyword selection can create a winning pay per click campaign. But no matter how good your account management skills are, if your ads suck, your campaign is dead in the water. Creating the perfect PPC text ad is an art in itself. First off, you must follow the rules. Google Adwords follow some strict limitations. There are a limited number of characters allowed … Continue reading →

Pay Per Click ad campaigns can be an effective and quick way to generate leads for your business and bring traffic to your site. Tools such as Google Adwords are increasing in popularity and make managing, researching and planning a Pay Per Click ad campaign available to more and more people. While these services are readily available to anyone, running an effective pay per click campaign requires knowledge and experience beyond he novice user. Its important to plan and research your campaigns, keywords and audience before launching a new ppc campaign. Effective campaigns also require direct management and adaptation to … Continue reading →

Small business in Phoenix? Large business in Phoenix? Working out of a home office, or out of a corporate office, it doesn’t matter where you’re at, Internet Marketing is essential for every business today. Whether you are in Scottsdale, Glendale, or Phoenix, you need to be online as well. Some of you might already have a website, or a web page some where. I say some where because unless you have a killer offline marketing campaign that is directing major traffic to your site, there is a good chance that some where feels like no where. This is where search … Continue reading →

The internet is a powerful marketing tool. In as little as one click, you can turn prospects into sales, driving up revenue from an actual physical business location. You can become an information super center, and brand yourself or your company as the experts in your particular field. Keeping your name in front of your prospects helps with conversion rates by making prospects feel more comfortable with your business. There are literally hundreds if not thousands of ways for the internet to help your business. So why not get started? First off, the question I ask every single one of … Continue reading →

Search for a local business on Google, and I bet you the first thing you see are those pesky Sponsored Links. Only about 20% of searches ever click on those links. Just because your business is paying to be there, maybe more than another business, doesn’t mean that you are more relevant than other sites I might find on my search. That’s most searches mind frame. A huge mistake I see a lot of small businesses make is to advertise with Google AdWords, and Optimize their websites for Google and Bing and the other search engines, but they simply ignore … Continue reading →