Most companies that have a website have no clue, nor any idea how their site is put on the search engines. It’s the words that count, originality of the content taken in consideration and keywords enriched that make a difference. Whether you’re manually submitted (archaic) or auto crawled (hip), you want to be relevant to both the searcher and the search engine. You want spiders to crawl on you… on your site that is.
“Domestic results, however, are a different story. Yahoo! still managed to hold on to the silver medal with 9.74%, while Bing was trailing ever-so-close behind at 9.03%. Shockingly, Google actually has less control over the search engine market share in the United States with just 79.63%. Okay, so that’s still nothing to complain about, but Bing could pull ahead of Yahoo! in March.” By: Rachel King | March 2, 2011
The top 4 major search engines, Google, Yahoo, bing and MSN (ABOVE) are what make up 90+ percent of the search engine market. These are the guys that you want to impress with your content. There’s know how and strategy behind this delicate process, but the utter importance is if you’re going to tempt these spider’s, there’s a few things you need to have.
Build Domain Age
Your domain’s age is a majority factor in the organic ranking in search engines, as well as google ad placement. Don’t be a fly-by-night company and register your main domain for less than a year. Only register for a year on offer domains, lead sites, etc.
Choose Your Keywords Wisely
Having more than just your brand name in your domain is a positive. Drop the ego and come to realization that NOT EVERYONE knows you by name, but by the product or service you provide.
Simplify & Organize Your Navigation
Having your pages in order is vital because it shows organization, easy navigation and professionalism not only to your site visitor, but also the search engines.
Use Header Tags Within Content
Make sure they’re used properly, effectively and consistently. These helps in identifying what your pages are about.
Add Meta Descriptions To Your Pages
I’m going to wing it on this one (I looked it up) Meta Descriptions, which contain HTML characteristics which will provide precise explanations of each of the web pages content/ details, are used by search engines on the organic results page to provide a “sneak-preview of what the page contains.
Use Conversion Forms
Just because your business is closed for the night, doesn’t mean your website is. Give them a place to contact you whether by “question form” or “request a quote” or “request a call” form.
Consistently Update Your Website With Fresh & Original Content
Keep it original and write from the heart. That’s how this blog post started and its body contains and will end. Make sure that you blog on trending topics, products, services that contain the keywords you want to show up for. Remember, not everyone knows your business name, but more the product or service you provide. Now you’ve spent all this time on research for keyword enrichment, the article you wrote and now you’ve made it live on the site. Once you’ve hit the “submit” button, you want your post read as soon as possible, right? The thing of it is, no one knows when these top 4 search engines will crawl it until you see it indexed. Just make sure the keywords are enriched and your content is ORIGINAL. You can use HYPERLINK “http://www.copyscape.com” www.copyscape.com to help you in detecting duplicate, plagiarized content yourself. Keep in mind; if your site is new, under a year old, you still need the search engines to recognize the site as whole, as well as its content. But be very careful with how much you post, how many back links you place towards your domain; too many may result in google, yahoo, bing and MSN in thinking your site is indeed SPAM!
So in this, you should be able to understand why it’s important to have a couple of key factors to rank and maintain rank. Keep your content original and fresh, as well as keep it fun.
